- (c) Omega European Masters / Hervé Deprez
The European Masters is the biggest golf tournament in Switzerland. It is currently sponsored by the luxury Swiss watchmaker Omega and so it's currently referred to as the Omega European Masters.
The tournament has been held in Crans Montana, at the Golf Club Crans-sur-Sierre, since the 1939 tournament, and is usually played towards the beginning of September each year, as part of the PGA European Tour.
The golf tournament actually started life under a different guise back in 1923 when it was known as the Swiss Open. It was re-branded as the European Masters Swiss Open (sponsored by another Swiss watchmaker, Ebel) in 1982 and remained so until 1991 when the Japanese giant Canon took over the sponsorship. A year later it was rebranded again, dropping the Swiss Open reference and simply becoming the European Masters (still sponsored by Canon). In 2001 Omega took over the sponsorship deal.
The next Omega European Masters Golf will take place on 7-10 Sep 2017.
The official Omega European Masters Golf site is: www.omegaeuropeanmasters.com